Richard Ericson Principal Towers Perrin Mr. Ericson specializes in management and reward systems emphasizing principles of shareholder value creation. He is a Principal in Towers Perrin and is one of the firm’s leaders in the area of value-based incentive design. He is located in the firm’s Minneapolis office and works with many large public and private companies internationally. Mr. Ericson has twenty years experience in the fields of business valuation and value-based incentive design. He is a frequent speaker to professional and industry audiences on the subject of value-based systems for target setting, performance measurement and executive rewards. He is responsible for Towers Perrin’s training efforts regarding the use of financial methods in executive incentive design and has developed a suite of methods and tools used in client projects globally. He has published a range of articles and is the author of the book Pay to Prosper: Using Value Rules to Reinvent Executive Incentives, published by WorldatWork. Mr. Ericson holds holds an M.B.A. in finance and accounting from the University of Chicago. He also holds a B.S. in finance and a B.A. in French literature, each granted summa cum laude from Northern Illinois University.